A CXL certified Optimiser who owned and ran hundreds of tests on Pipedrive’s web as a day job from 2018 – 2021. From 2022 he’s been at Katana optimising app store listings and the general acquisition funnel for conversion. Kurt’s favourite areas to work on are landing pages and sign-up forms. Honing in on every micro detail informed from a birds-eye view on the whole customer journey is what sets him apart. Kurt Strang Since gaining his MSc in Human Computer Interaction at York in 2015, Kenny currently works at Printify as a Senior UX Researcher. With a passion for making people’s lives better through design, his heart lies in asking burrowing questions to truly understand people’s needs at all points throughout their journey. From UX workshops, customer journey mapping, card-sorting and good old hands on user-testing, Kenny knows it all. A good guy at heart for the user and colleagues, he continues to mentor mid and junior level UX researchers to the top in his spare time. Kenny Mathew Kurt and Kenny first met as colleagues in Pipedrive, an Estonian tech unicorn in 2018. As part of the Web team, they worked together on research and customer journey analysis, a full website architecture revamp and a complete homepage redesign amongst other projects. Kurt’s always an optimiser, nowadays at Katana as Conversion Optimisation Manager maximising returns from various acquisitions channels. Kenny is a senior researcher in Printify, a booming Baltic soonicorn. What’s in a name, really? What’s something that will never change no matter the trends of the day? Crystal clear copy, and straightforward digital experiences of course. You don’t need to trick people or ‘growth hack’ your way to a high performing website or experience – in fact we believe in the opposite. Trustworthy, honest and well-designed experiences are high converting. Deliver what people need at just the right time throughout your flows and you have the winning formula. That’s why we’re Human First. We’re always happy to have a chat with you and see how we can help with your next project.
Who’s behind Human First
Kurt
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Conversion rate optimisation
Kenny
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UX research, strategy and consulting
Our story in brief
We believe in putting humans first
Sound like a good fit?